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a2zPlaces.com
Appendices to Worldwide Network Business Plan

With Over 300,000 Town Guide Website Apps

Create AND Advertise YOUR WebSites


a2zPlaces.com Is A Worldwide Hierarchical Gazetter
& Content Management System for Places
by Country | Region | Area | Town | Locality

Our Unique and Integrated WebListing & WebSite App Builder
Powers An International Network
of HyperLocal Community, Town Guide WebSite Apps,
Each With 10 Directory Databases, over 100 Channel Pages
and A4 Newsletter Pages for Printing

The Platform Offers Local Community WebListing & WebSite Design,
Advanced Search Engine Optimisation
AND
HyperLocal Classified Advertising, Marketing & Place Promotion
in Over 300,000 Worldwide and 11,799 UK Town Guides



Discover | Towns | Join | Post | Advertise | Share

WebListings | WebSites | Franchise | Affiliates | Search | Newsletter | Editions

Directory Databases & Channel Pages :-

Towns | Article & News | Blogs | Business | Classified Ads | Events | Members | Personal | Reviews | Likes


Alan McLelland - Founder, Owner, Developer, Webmaster - Mobile +44 (0) 7784 348 118
a2zPlaces Ltd, Registered in England and Wales, Company Number 13297664

1st December 2023 - Version 1.2


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Mission Statement, Solution & Challenge »

a2zPlaces.Com Network Business Plan

The Challenge Page

The Challenge


Extracts taken from Research on Local Advertising Markets

See Appendix 1 : Research on Local Advertising Markets
- A report for NESTA prepared by by Oliver & Ohlbaum Associates Ltd
Published May 2013

There is an important distinction to make between location based advertising and hyperlocal advertising.

Both relate to geography,

Location Based Advertising - targeted - using geo-location enabled connected devices -based on the recipient£s current location

Hyper Local Advertising - based on a catchment area covering a small geographically defined community such as a town, village, or single postcode.

These two forms of advertising offer different audiences and appeal to different types of advertisers. This report is concerned with Hyper Local advertising, rather than location based advertising.

Hyper Local advertising is a more focused version of local advertising. Local advertisers are traditionally served by platforms such as local and regional press as well as local radio stations. These platforms offer a larger catchment area than traditional Hyper Local media such as freesheets, leaflets, and community papers.

More recently, as advertising has moved online, Hyper Local websites have developed as a new channel which allows advertisers to target a tightly defined geographic audience. Nesta£s definition of Hyper Local media is specifically online, and focuses on advertising which funds Hyper Local content such as that on Hyper Local websites.

The Size of The Market


At a National Level

the UK indirect advertising market was worth £14.6 billion in 2012. The recent growth has been largely driven by the rapid expansion in internet advertising, which has grown with a CAGR of 15 per cent since 2009, more than offsetting the decline in print advertising expenditure over the same period. If we also consider direct marketing £ around £6.8 billion in 2012,once we eliminate duplication £ the total size of the UK advertising market in 2012 was £21.4 billion.

At the Hyperlocal Level

Based on advertising expenditure reported by the Report survey respondents, they estimate that the total size of the UK hyperlocal advertising market is £2.6 billion a year. - an estimate is based on a UK population of 1.3 million businesses which fit our employee number and SIC code criteria. Of this a total of £731 million is spent online, of which £23 million is on hyperlocal websites.

The Challenge -

The highly targeted nature of Hyper Local media means that reach is very limited, with the catchment area of Hyper Local websites only extending to those who live in, or have an active interest in, the area in question. As such, Hyper Local advertising does not appeal to all advertiser groups.

If you can increase the reach and catchment area of individual Hyperlocal Websites, you will increase the breadth of the Hyperlocal Advertising Market to a National Level - using 2012 figures above - from £2.6 billion a year in the UK to £21.4 billion a year in the UK

The Challenge - a2zPlaces.Com Solution

1. Aggregate Town Content into Areas, Areas into Regions and Regions into Countries and Worldwide

Practically, this means we need to publish BOTH Hyperlocal Town Websites AND Aggregated County Websites that Advertise BOTH Local Town and Area Listings, Content and Advertising

2. Provide a Worldwide Network of Hyperlocal Town Guides

3. Create a Bespoke Worldwide Hierarchical Content Management System

4. Create a Worldwide Search Engine

5. Create a competitor to the Google Adsense business model - a2zPlaces.Com Ad-Snippets

6. Develop a Worldwide Social Media Platform that supports Local Membership, Business, Personal and Classified Ad Listings, Events, Blogging and an Affiliate Scheme to support nurture and support Local Town Guides and Editors

7. Increase our Advertising Market Size and reach to include Hyperlocal and National advertiser groups worth £21.4 billion IN THE UK ALONE in 2012.

  

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Mission Statement, Solution & Challenge »

a2zPlaces.Com Network Business Plan

Our Solution Page

Our Solution

We have A Worldwide Gazetteer, Network of over 300,000 Hyper Local Town Guide Websites, Search Engine and Hyper Local Ad-Snippets that we can create and advertise anywhere, in any combination, on the Network and on Market Channel Pages.

We have a unique, bespoke, CMS and CRMS that facilitates Worldwide

  • Local Town, Area, Region & Country Community Websites
  • Country Franchise Licences
  • Franchise Area Licences
  • Affiliate Town Guide Licences
  • Affiliate Town Editor Licences

We have a unique, bespoke, Website, Listing & Ad-Snippets Builder. that our Affiliates and Members can use to publish Websites, Apps, Listings and Ad-Snippets. Our Products -

  • Cost nothing but labour time & effort to produce
  • Have no manufacture or delivery costs
  • Sell at 100% profit margin, less a very small shared hosting cost
  • Can be bought, sold and delivered online
  • Can be used to create Local employment
  • Can be used to monetise Hyper Local Community Websites
  • Can be used to monetise other Directory Databases
  • Can be used to monetise the owners of Membership Lists (Chambers of Commerce)

The Challenge now, is to use these assets, develop and implement this Proof of Concept Business Plan and demonstrate that our business model is popular, viable, profitable and scalable worldwide.

a2zPlaces.Com is a working worldwide website that now needs more and more Members, Content Listings, visitor traffic and Advertising Revenue.

Our intention is to use a2zPlaces.Com/Surrey Websites put our Franchise and Affiliate Business Plans into effect, launch our business and establish Proof of Concept of our Business Model.

We publish 11 Borough Websites and 459 Town Websites in the Surrey Franchise Area When successful, we will roll out the Plans to every County and over 11,800 websites that we already publish in the UK

Our intention is to grow the business on a town by town and area by area basis, financed by sales, advertising, Affiliiate and Franchise revenues.

  

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Mission Statement, Solution & Challenge »

a2zPlaces.Com Network Business Plan

Mission Statement Page

Mission Statement

a2zPlaces.Com Mission is to publish a Worldwide Database driven Network of Local Town Guides, each offering Local Community Membership and do-it-yourself tools to Post, Publish & Advertise Local Business & Leisure Listings and Websites.

Code Of Ethics

Each website will offer Local Community Membership and do-it-yourself tools to Post, Publish & Advertise Local Business & Leisure Listings and Websites.

These Integrated, Local Community Social Networks will be leveraged to benefit Local Communities, Local Business and Leisure Markets.

a2zPlaces.Com aspires to implement a 14 point RICH Ambitions code of ethics -
Respect
Integrity
Customer
Help

Our 14 point RICH Ambitions code of ethics, remind us to :
Respect
1 Treat others as we would like to be treated
2 Listen to, understand and acknowledge the importance of conversations with others
3 Respond in a timely manner
4 Speak calmly with respect and avoid swearing or sarcasm
5 Acknowledge that the right to other peoples opinions and perspectives

Integrity
6 Only make agreements you are able and willing to keep
7 Fix broken agreements promptly with all parties concerned
8 If it doesn�t work look at all the possible solutions to fix it
9 Practise honesty, integrity, purpose and responsibility in business
10 Clarify areas of disagreement to reach a common ground
11 If you cant say it to their face, don�t say it at all

Customer Help
12 Understand, help and satisfy our customers needs and expectations
13 Maximise customer loyalty through proactive social networking
14 Have fun and enjoy what you do

  

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Intellectual Property - Overview »

a2zPlaces.Com Business Plan

Intellectual Property Overview Page

Intellectual Property Overview


A - Gazetteer Database & Toolbox

The Gazetteer Database is the foundation of our unique Worldwide Network of Country, Region, Area and Town Guides. Every Location in the Gazetteer Database has a unique ID which we can use as a link to many other types of Location Centric Information databases.

B - Worldwide Network of Hyper Local Town Guides

a2zPlaces.Com is a unique Network of over 300,000 Hyper Local Town Guides and the website allows you to browse the records of our bespoke Gazetteer Database containing hierarchical Country, Region, Area and Town Guide records. Every Guide has a unique website address and location identity number. that can be linked to other related local information databases.

We use over 80 Market Channel Pages on every Guide to conveniently group Local information together and every channel page has its own Sub Domain URL Address - like trades.a2zplaces.com/surrey/weybridge

C - Website, Listing & AdSnippit Builder

Our bespoke Website & Listing Builder enables our Members and Affiliates to Create, Post and Publish Local online Business & Leisure Listings and Websites automatically linked to, and advertised in, a chosen Town, Area, Region and Country..

- Business, Personal, Blog, Events and Classified Ad Listings and Websites

Our Website & Listing Builder also automatically generates AdSnippit - stand alone html files that are automatically branded, tagged, indexed and stored in our Content Management System and published on the market channel pages of the Local Town Guide.

In due course, we intend to make AdSnippit files available to to other websites to use as advertising content in a manner similar the Google Adsense.

D - Content Management System (CMS)

Our bespoke CMS database enables us to Aggregate Listing Information into Town, Area, Region and Country website content and we use that to Leverage visitor traffic to our Town Guides.

E - a2zPlaces.Com Worldwide Search Engine

We offer exceptionally high quality Hyper Local Information & Advertising on a Town by Town basis , and as visitor traffic increases, we will offer extremely granular information on a worldwide scale, specifically relating their chosen Hyper Local and Market Channel Pages of interest.

F - Membership and Customer Relationship Management System (CRMS)

Our bespoke CRMS database enables us to manage Membership and Members Profiles linked to the hierarchical Country, Region, Area and Town locations in the Gazetteer Database

G - Toolbox Software

There is a suite of software applications used to design and develop the network. The same tools can be used to develop other hierarchical database schemas - like SIC Codes, company staff directories etc.

  

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Intellectual Property - Overview »

a2zPlaces.Com Business Plan

Future Ambitions Page

Future Ambitions

The Dewey Decimal System, is a hierarchical index system used in libraries to categorise all manor of Non Fiction books and document s by Subject. Fictional Books are arranged on the shelves alphabetically by Author's Surname.

Fiction & Non Fiction Websites & Directory Databases

With our existing intellectual property, we can publish two new websites - instead of Towns, we publish an index of Dewey Decimal Subject Websites and another index of Surname Websites.

We will then use our Website, listing and AdSnippit Builder and enable Members to Post and Publish websites and listings linked to, and advertised on, our Fact and Fiction Subject Websites

Future Development To Do List

  • Make AdSnippit Pay Per Click like Adsense
  • Customise Town Guides -Town Flags & Logos
  • Customise Town Guides -Town Straplines
  • Progressive Web Apps - Push Notifications
  • Progressive Web Apps - Mobile Location Requests
  • Upgrade Code to ASP.Net
  • Distributable, Stand Alone Website Listings
  • Put AdSnippit filles into Search Results
  • Prevent Listing re-publication in bulk - program a lock
  • Add Social Media Account URL fields to database
  • Make Image Uploads Password Protected
  • Re-name, Crop, Edit and convert file type Image Uploads
  • Automatically create thumbnails, rename and save Image Uploads
  • Program an Image Removal Tool
  • Program a Report This Button
  • Password protect Pay Pal Buy Now buttons
  • Program a JOIN.a2zPlaces.Com PopUp Box
  • Buy and Sell n TTG Sales Funnel
  • Program fields for customer sell advertising on their TTG website ( ebay links)
  • Program a Duplicate Ths Listing Button
  • Program a Choose Template Menu Page
  • Program Special Offer Feature Templates

AdSnippits.Com Pay Per Click - Advertising YOUR Listing and Website -

AdSnippits are designed to link back to a2zPlaces.Com Members Website Listings and, In the future, we plan to make AdSnippits files available to other Webmasters as Content Advertising for their own websites, generating extra, EXTRA contextual advertising for our Members Websites. They can choose -

- AdSnippits for specific Towns, Areas, Regions and Countries
- AdSnippits for specific Directories - Articles, Blogs, Business Profiles, Classified Ads, Events, Personal Profiles, Members Profiles
- AdSnippits for over 90 Market Channel Pages like Football, Gig Guide, Motoring and Classified Ads
- AdSnippits for over 1,200 Business Types
- AdSnippits can be customised by Webmasters to compliment any website CSS Colour Scheme, Font Typeface and page space available.

  

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Toolbox Applications »

a2zPlaces.Com Network Business Plan

Toolbox Applications Page

Toolbox Applications


Technical Challenge - The Toolbox

There are over 300,000 Town Guides. Each is a unique website, with unique URL, using hyphenated place names. The UK alone has over 17,000 town guides.

A standard development method would be to use the database to provide all the current information. A single "Search page" where you search for a town and populate it with content from the database.

One drawback is website load speed - the 3 Google, MSN and Yahoo spiders will want update their search engine every day - potentially calling the database 3 x70 x 300,000 times a day, causing a huge bottleneck and effectively slowing the user experience. Another drawback is a lack of memorable URLs.

a2zPlaces.Com is designed to publish a physical website folder, with pure HTML coded files, and hard coded content, websites and listings - no live calls to any database from a town. This approach means we can publish Memorable URLs.

Another advantage is the fast page load speed available - so very important for Mobile use.

On our Website Server, Each Town Guide has a Folder with that hyphenated place name. Within the folder is the index.asp file Home Page and another file that is customised with that locations unique data - place name, id number, GPS co-ordinates etc.

Website URLs are also hierarchical, so folders need to be nested one inside another. For example, inside Surrey Folder are all the Town folders for Surrey. Manually, that would be a huge nightmare.

The answer is that Alan McLelland has developed a Toolbox of many program tools, that can be run off-line and without any effect on the performance of the website. The tools are designed to take information from the databases and publish static, HTML files, and customised, nested folders, for every location and Listing.

This approach means Town Guides and Website Listings can be individually customised or updated in bulk. It also means the entire website, or individual Areas, can be duplicated, re-branded and sold under licence.

a2zPlaces.Com might also make Listing HTML Feature files available in a Google AdSense style Affiliate scheme. Other websites can advertise our Feature Files on a pay per click basis, while advertisers pay for traffic to their Website Listings.

Toolbox Applications

There are over 300,000 Town Guides. Each is a unique website, with unique and memorable URL, using hyphenated place names. The UK alone has over 14,000 town guides. Toolbox is the collection of website applications developed to publish Town Guide Pages

Every Website in a2zPlaces.Com has a physical folder on the web server. The folder needs to contain unique, pure HTML coded files, and all content listings need to be hard coded - there are no live calls to our database from a town. This approach means we can publish a fast loading, mobile friendly website with Memorable URLs.

Each of the 300,000 Server folders has a unique and hyphenated location name.Every folder has a home page index.asp file and a location file (LOC file) Inc_Page_LOC.asp that is customised with unique location data - place name, id number, GPS co-ordinates etc.etc.

Website URLs are also hierarchical, so folders need to be nested one inside another. For example, inside Surrey Folder you find all the surrey Town folders.

To produce over 300,000 folders by hand would be a daunting task, so Alan McLelland has developed a Toolbox of many Application Tools. The applications that can be run off-line and without any effect on the performance of the website. They are designed to take location information from the Gazetteer Database and publish the Index.asp and LOC files

This approach means that the entire website, or individual Areas, can be rebuilt, edited, copied, re-branded, re-purposed and sold under licence.

In the future, we might make our Feature Listing Advert files available to other webmasters in a Google AdSense style pay per click basis Affiliate scheme.

Off line Applications developed so far include -

Create Hierarchical Location Folders
Creat Country Folders
Create Treeview Lists of child locations
Create stand alone website folders
Publish and Update Website and Listing Directory Entries
Publish and Update Feature Website and Listing Adverts
Site Map Maker

  

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Network of Hyper Local Town Guides »

a2zPlaces.Com Network Business Plan

Our Hierarchical Network Page

Our Hierarchical Network


Town Guides

a2zPlaces.Com is a Worldwide Network of over 300,000 Hyper Local Community, Town Guide Websites - one individual website for each Country, Region, Area and Town.

All the websites are published from a bespoke back-end database Gazetteer of Places, with every Country, Region, Area and Town, neatly organised into a worldwide Hierarchical structure. Although not all published, the complete database hierarchy is actually -

Universe, Galaxy, Heavenly Body, Country, Region, Area, Town, Locality and Street.

Because it is a Hierarchical structure, when you select a Country you can see all the Regions in that Country. Similarly, select a Region to see all the Areas in that Region, select an Area to see all the Towns in the Area. This hierarchical structure means that we can let our users Browse, as well as Search, our websites.

That means our town guides can generate passing community trade traffic and target growth by taking full advantage of Communities, Social Networking and Viral Advertising.

a2zPlaces.Com World Network is geared up and poised to expand a new, unique, approach to Social Networking by Country, Region, Area, Town and a variety of location centric Communities including Classified Ads, Blogs, Business & Personal Directories, Events etc etc.

  

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Network of Hyper Local Town Guides »

a2zPlaces.Com Network Business Plan

Memorable URL's Page

Memorable URL's

Memorable URL Website Addresses. Every website has a memorable, logical, hyphenated, URL address

For All Countries, we use -

a2zPlaces.Com/Country
a2zPlaces.Com/My-Country/My-Region
a2zPlaces.Com/My-Country/My-Region/My-Area
a2zPlaces.Com/My-Country/My-Region/My-Area/My-Town

However, for convenience, two Countries have been abbreviated to give .

The United Kingdom location hierarchy is -

a2zPlaces.Com/County/
a2zPlaces.Com/My-County/My-Town

The United States location hierarchy is -

a2zPlaces.Com/My-State
a2zPlaces.Com/My-State/My-County
a2zPlaces.Com/My-State/My-County/My-Town

  

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Content Management System »

a2zPlaces.Com Website & App Builder Business Plan

CMS Databases Page

Content Management System (CMS)

At the heart of the Network is our bespoke, Hierarchical, Location Centric, Content Management System and Directory Database.

  • You can BROWSE our CMS through the Pages of our Guides
  • You can SEARCH our CMS through our Search Engine

Our Search Engine Results Pages (SERPS) can be accurately Filtered by our Directory Key Fields - Country, Region, Area, Town, Business Type, Business Name, Post Code, Telephone Number etc. etc. Our SERPS can also be accurately Sorted into a2z or z2a. Search Engine Optimisation (SEO) is automatically programmed into Websites & Listings upon creation.

FeatureWhen Google SEO requirements change, our Websites, Listings and Snippit are updated centrally and republished universally in bulk and Customers do not need to spend time, effort or money on Website programmatic SEO

Our Worldwide Network of Websites is actually our Worldwide Content Management System enabling Members to Post Listings and Websites that are linked to Locations

1 Places Gazetteer Database - used to allocate a Unique Location ID code to every Country, Region, Area and Town. (can scale to include Locality, Street, Property etc)

2 Articles Listing Database listing.asp?busid=

3 Blog Listing Database listing.asp?blogid=

4 Business Listing Database listing.asp?busid=

5 Classified Advert Listing Database listing.asp?cadid=

6 Events Listing Database listing.asp?busid=

7. Members Database

Every Member must have a unique Member id. Members can be given authority to do certain tasks (edit their own website) and denied authority to do tasks (edit another Members website)

A Member is Location Centric and can be linked to one or more addresses

A Member may also be linked to one or more Location Centric Listing Posts - Blog, classified Ad, Profile etc

We offer our Members hyperlocal specific information and advertising on our worldwide network and through our members mailing list.

8 Personal Listing Databaselisting.asp?perid=

8 Business Category Database

A standard website and Listing has a maximum of 4 buttons linking to 4 pages. For an additional unlimited number of extra pages or blog pages, we can publish child Blog Pages, that can be found listed, and featured on, the Blog Button Page

Future Location Centric Databases, already identified within the Internet of Things, include a Website Page for every House/Home, Central Heating Boiler, Car, Fridge, Freezer, Light Bulb, Mountain, Rock, Pebble, Grain of Sand.

  

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Content Management System »

a2zPlaces.Com Website & App Builder Business Plan

WebSite Page Layout Page

WebSite Page Content

Members choose a Category Type for their WebListings and Every Category Type is predefined to display on up to 3 different Channel Pages (Cat1, 2, 3) as is appropriate.

Therefore as Members join, post, edit, upgrade and buy online, the entire website automatically updates without the need of a Town Guide Editor.

When a Town Guide Editor is appointed, the Editor can control the publication of Newsletter Pages and GoldTop Features by being able to publish any Gold WebListing on any Channel Page in ANY Location and control the Sort Order using the Admin Only Multi channels edit box.

All Location and Channel Pages have the following Content Boxes – (from top to bottom of page)

Newsletter Pages

Gold Features, in Editors Sort Order, and a2z by Title automatically change as members Post, Edit & Delete their Gold Features

Print Articles – by channel
Print Blogs – by channel
Print Business – by channel
Print Classified Ads – by channel
Print Events – by channel
Print Members – by channel
Print Personal – by channel

WebSite and Mobile Pages

1. Gold Top Features

Gold Features, in Editors Sort Order - a2z by Title automatically change as members Post, Edit, Upgrade & Delete their Gold Features

2. Featured WebListings

a2z Bronze, Silver and Gold Features (no Free WebListings) - a2z by Title automatically change as members Buy Bronze, Silver and Gold Features

3. Classified Directory

a2z Free WebListings, Bronze, Silver and Gold Features - a2z by Title The Directory automatically updates as members Post, Edit, Upgrade and Delete WebListings

  

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Worldwide Search Engine »

a2zPlaces.Com Network Business Plan

Network Search Engine Page

Network Search Engine


- Search Engine Content

Google collects their search engine content using worldwide Internet Spiders to collect Meta Data programmed into Website headers, with all the drawbacks that entails - never ending, repeat, crawling, use of bandwidth, inaccurate indexing and classification, millions of hit and miss search results where top 10 places are extremely expensive, coveted and continually fought over.

a2zPlaces.Com does away with those major drawbacks, by providing logical, structured, indexed, database pigeon holes for location based and Keyword based information and data. Our drawback is that the volume of our Search Engine Content will only grow as our Members grow and Post Listings and Websites into those pigeon holes for other interested parties to find.

  

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Customer Relationship Management System »

a2zPlaces.Com Network Business Plan

CRMS Page

Customer Relationship Management System (CRMS)


This enables Authorised Admin Users to manage all authorities, interactions & transactions of a Members Sales & Marketing functions.

What can a Visitor do?

A Visitor can Browse the entire Gazetteer Network by Touch Screen and without, or with, a mouse & keyboard.

Touch screens might be located in town centres or shopping malls - the Local Information Point, kept up to date and managed by member, advertisers and administrators.

Alternatively, using a keyboard or voice, you can Search to find Places, People, Business and Leisure Listings.

Finding a location, a visitor can browse over 70 market category channel pages per location and can join a2zPlaces.Com, with Membership linked to that location.

One of our Unique Selling Points is that a Visitor can choose a Country and see a list of Regions, then Areas, then Towns - ideal if you have no personal knowledge of the geography of a place. Additionally a visitor can then see specific lists of business and leisure listings, deliberately linked to those places by the advertisers.

The Directory Channel Page shows links to ALL local Business Listings, indexed by Category and a2z business names. The links takes you to the Category Group Websites or a single Business Listing Website.

Every other Category page shows Directory links filtered by market group category and business categories.

What can a Member do?

Members can upload a free Directory Listing linked to any place in the Gazetteer and any business category page. All listings are advertised in the Home Town and Channel Page Directory Listings and are hosted on our Shared Servers. Visitors worldwide can then browse, or search, to find a their new listing filtering by key our parameters -

Place Name - Town, Area, Region, Country.

Title or Business Name

Business Category

Postcode

Phone Number

Website Address

What can a Visitor do?

A Visitor can Browse the entire Gazetteer Network by Touch Screen and without, or with, a mouse & keyboard.

Touch screens might be located in town centres or shopping malls - the Local Information Point, kept up to date and managed by member, advertisers and administrators.

Alternatively, using a keyboard or voice, you can Search to find Places, People, Business and Leisure Listings.

Finding a location, a visitor can browse over 70 market category channel pages per location and can join a2zPlaces.Com, with Membership linked to that location.

One of our Unique Selling Points is that a Visitor can choose a Country and see a list of Regions, then Areas, then Towns - ideal if you have no personal knowledge of the geography of a place. Additionally a visitor can then see specific lists of business and leisure listings, deliberately linked to those places by the advertisers.

The Directory Channel Page shows links to ALL local Business Listings, indexed by Category and a2z business names. The links takes you to the Category Group Websites or a single Business Listing Website.

Every other Category page shows Directory links filtered by market group category and business categories.

What can a Member do?

Members can upload a free Directory Listing linked to any place in the Gazetteer and any business category page. All listings are advertised in the Home Town and Channel Page Directory Listings and are hosted on our Shared Servers. Visitors worldwide can then browse, or search, to find a their new listing filtering by our key parameters -

Location (Town, Area, Region, Country), Title or Business Name, Business Category, Postcode, Phone Number and Website Address

  

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Customer Relationship Management System »

a2zPlaces.Com Network Business Plan

The Database Page

The CRMS Database


Our bespoke Customer Relationship Management System (CRMS) facilitates our Members Database, Administrators, Franchisees, Affiliate Town Guides and Editors. The CRM System enables and manages all authorities, interactions & transactions of our Members Browsing, Sales & Marketing functions.

Members Database

Every Member must have a unique Member id. Members can be given authority to do certain tasks, like edit their own website, and denied authority to do tasks like edit another Members website

A Member is Location Centric and can be linked to one or more addresses

A Member may also be linked to one or more Listings or Entities. This Member is linked to that car or business or advert.

We offer our Members hyperlocal specific information and advertising on our worldwide network and through our members mailing list.

  

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Customer Relationship Management System »

a2zPlaces.Com Network Business Plan

Database Administration Rights Page

Database Administration Rights


Within the CRMS and CMS databases, different Member Groups have different Authorities to perform Administrative tasks

There are 5 Groups of Membership in our bespoke CRM System - Members, Editors, Affiliate Town Guides and Franchise Town Guides and overall Administrators.

Members can upload and edit their Members Profile Listing, and purchase upgrades for their profile, adding additional pages of custom content, inquiry Forms, Images and choice of beautiful Design Templates to create their own Website and Mobile Progressive Website App.

A Member can upload an unlimited number of Articles, Blogs, Business, Classified Ads, Events & Personal Listings and Website Apps.

Proactive Members might choose to become an authorised Affiliate Editor and earn additional income by Posting and Editing listings on behalf of other Members in any Location Worldwide.

Affiliate Editors are linked to all the Child Listings they create and they can assign ownership of their listings to any other member that buys it.

Editors may choose to become an Affiliate Town Guides, selling and publishing Listings and Websites while running their Hyper Local Town Guide App as an Business, supported within a2zPlaces.Com Worldwide Network.

Affiliate Town Guides will manage of all Child Listings linked to an Affiliate Area and Posted by them, their Editors and Members.

Franchise Town Guides will manage of all Child Listings linked to their Franchise Area, Affiliate Areas, Editors and Members.

All a2zPlaces.Com Users have the following Authorities defined within the CRMS and CMS.:

Member Affiliate
Editor
Affiliate
Town
Guide
Franchise
Town
Guide
AuthorityToEdit - - - -
+ Post unlimited, Free, Child listings
linked to any Location, Worldwide
Yes Yes Yes Yes
+ Post Unlimited Listing Edits Yes Yes Yes Yes
+ Post Listing & Website App Upgrades
and Try Before You Buy
Yes Yes Yes Yes
+ Buy Design Upgrades
via Pay Pal and Publish
Yes Yes Yes Yes
+ Buy Local Listing Feature Advertising
via Pay Pal and Publish
Yes Yes Yes Yes
+ Edit other Members listings No Yes Yes Yes
- - - -
AuthorityToAdoptAndSell - - - -
Within a Franchise Area - - - -
+ Edit Child Members listings No Yes Yes Yes
+ Edit Child Editors listings No No Yes Yes
+ Put Child Listings
Up For Adoption & For Sale
No No Yes Yes
- - - -
AuthorityToPublish
Within a Franchise Area
- - - -
+ Allocate Child Listing Owners & Editors No No No Yes
+ Authorise & Publish
Child Listing & Website App Upgrades
and Feature Listing Advertising
No No No Yes



Every Member has a Members Profile that holds the following information:
UserName, Password, PIN Number
OwnerID, EditorID
Members eMail Address
Marketing Opt Out Tick Box
Country, Region, Area & Town Names and PKID
Country, Region, Area & Town PKID numbers
  

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Customer Relationship Management System »

a2zPlaces.Com Network Business Plan

User Types Page

User Types


A Member may become an Editor, Publisher or Franchisee with access to our Customer Relationship Management (CRM) system and the authority to manage other Member (Customers) accounts, Sales and Marketing activity. There are 5 distinct User Types -

User Type 5 or null - A Member

- Members choose to Opt In or Out of receiving a2zPlaces.Com Newsletter for their Area.

- Members can upload unlimited Listings linked to their account and ANY location in the Gazetteer.

- Members can edit their own listings, as often as required, and free of charge.

- Members with an aptitude for editing are encouraged to become Editors.

- Members can Adopt and purchase any listing created by Editors and put up for adoption.

- The Member becomes the Listing Owner, the Editor remains the Listing Editor

User Type 4 - An Editor

- An Editor is a Member with additional opportunities

- Editors can create and edit listings on behalf of other Members in return for Editors Fees and Sales Commissions.

- Editors can create Listings and put them "Up for Apoption" - offering them for sale to any other member.

- Editors with aptitude and apparent Sales talents are encouraged to become Publishers.

User Type 3 - A Town Guide

- A Publisher is a Member and Editor, with additional opportunities

- Publishers are allocated specific Franchise Areas consisting of one or more Towns or Areas.

- Publishers can Create, Edit and Mediate every Listing within their Franchise Area.

- Publishers manage the Sale and Marketing of Featured Listings within their Franchise Area.

- Publishers recieve personal Editors Fees, Listing sales commissions and Featured Listing sales commission.

- Successful Publishers with entrapenurial aptitude and Sales talents are encouraged to become Franchisees.

User Type 2 - A Franchisee

- A Franchisee is a Member, an Editor and a Publisher - with additional opportunities.

- A Franchisee has complete Managerial and Editorial Control of all listings within the Franchise Area.

- A Franchisee is responsible for running the Franchise Area on a professional and commercial basis

- A Franchisee is required to make a a financial commitment into the Franchise Business

- Financial Investment can, initially, be offset against a successful track record as a Publisher.

User Type 1 - A Master Administrator

- An Administrator is a Databse Analyst and Programmer with full access to the design and structure of the CRM and CMS databases.

  

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Products, Services & Newsletters »

a2zPlaces.Com Network Business Plan

Revenue Streams Page

Revenue Streams


Worldwide Network Revenue Streams

  • eBay Classified Ad Listings
  • Expedia Hotel Booking Fees
  • Unsolicited Website,Listing & Ad-Snippet Sales
  • Channel Champion Sponsorship Sales
  • Franchise Licence Fees
  • Affiliate Licence Fee Sales
  • Ad-Snippet Sales to other websites
  • Bespoke Website Design
  • Classified Ad Premium Listings - Property, Motoring,etc
  

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Products, Services & Newsletters »

a2zPlaces.Com Network Business Plan

Products Page

Products

a2zPlaces.Com offers a range of Location Centric Products and Services designed to promote local community Business and Leisure activities - Join, Post, Advertise & Share - Local News, Adverts, Events & Offers - Local Content with Global Reach

Directory listing Every user is offered a free classified directory listings.

Website and Listing Builder Do It Yourself, or our Editors will build it for you - Get a Beautiful, Affordable Website AND Local Community or Nationwide Local Advertising.

Editing Services. Members can hire an authorised Editor to design and publish listings, websites, and advertising campaigns for a reasonable hourly fee, paid for in advance through PayPal.

Directory Listing Upgrades You can upgrade a Directory listing to a 1, 3, or 7 page Website Listing with unique website URL address. Available as an online purchese through PayPal.

Bespoke Domain Names You can purchase a stand alone Website on a2zPlaces.Com platform, with bespoke domain name transferred from any internet service provider.

Stand Alone Affordable Websites with Custom Domain Names You can purchase a stand alone Website on a2zPlaces.Com platform, with bespoke domain name transferred from any internet service provider. The Big Advantage is that you can edit your website content whenever you want.

Bespoke Websites with Custom Domain Names We are happy to build a bespoke website specific to your needs using any other website builder - 1 & 1, Go Daddy, Simple Site, Wordpress, Bootstrap etc etc,

A Feature Directory Listing Advertised in our Directory, Search Engine and in the top left column of the Home Town Guide and Channel Page, Website and Newsletter.

A Feature Body Listing Advertised in our Directory, Search Engine and in the middle Body of the Home Town Guide and Channel Page, Website and Newsletter.

Search Engine Optimisation and Social Networking Packages A customised package to suit you specific SEO advertising and marketing requirements.

Multiple Featured Advertising A Featured Listing advertised on any combination of Town guides and Channel Pages to suit granular, highly targeted and very cost effective advertising campaigns.

Location Centric Classified Adverts Local, town by town, adverts for all the BIG items you need to see, touch and feel before you buy them.

Classified, Local, eBay Listings and Expedia Hotel Booking Services Local, town by town, listings neatly organised exacltly where you would expect to find and buy them.

  

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Products, Services & Newsletters »

a2zPlaces.Com Network Business Plan

Services Page

Services

  

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Products, Services & Newsletters »

a2zPlaces.Com Network Business Plan

Market Channel Page Newsletters

The Newsletter is produced by an A4 Page Layout that we publish for every Market Channel Page, on every Country, Region, Area and Town Guide and it is designed to display the top 4 Body Feature Listings and the top 4 Column Feature Listings.

The second and subsequent pages do not have a header, so they display 5 Body and Column Features per page.

The Local Affiliate Town Guide can sell Newsletter Feature Listings and display those Features at the top of other features on the page by allocating the Listing Sort Order of the Features.

A4 Paper Newsletters

The Local Affiliate Town Guide can then print a Master Newsletter Artwork file from their browser, and use that to commercially print or duplicate copies in Mono or Colour. It is up to The Affiliate Town Guide to decide whether there is sufficient sales demand to sell features, publish and distribute Newsletters

eNewsletters

The Local Affiliate Town Guide can also create unlimited eNewsletter pdf files by printing chosen pages to a pdf printer driver using their normal website browser and choose whether there is sufficient demand to use the local Membership list Opt In feature to create a mailing list and sell eNewsletter Feature Listings.

Example of Newsletters for Surrey

A double sided Channel Page Newsletter can advertise 9 Body Feature and 9 Column Features - so you will need to identify at least 18 sales prospects per Newsletter and would be best to choose one of the most popular Channels - Food and drink, Shopping, Events, Gig Guide, Hotels or, perhaps the Business 2 Business Channel,

Affiliate Town Guides can build their prospect lists by Posting prospect listings and retrieve prospect lists from the Search Page by searching for a business type and printing the directory search results lists.

  

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Milestones for a2zPlaces Website Development »

a2zPlaces.Com Network Business Plan

Milestone 1 Page

Milestone Dates


1999 September 9th - Appointed System Support Consultant � Sage Taxsoft Limited

2001 April 12th - Made Redundant
2001 October 31st - Registered and Hosted DirectoryFolders.Co.UK
2001 May 10th - Appointed as Database Analyst, Programmer & Webmaster for Dataworld

2003 July 31st - Made Redundant

2004 June 2nd - Government "New Deal" Course Start Date, DHP Southern Mentor - Vince Lydon
2004 September 9th - Replaced DirectoryFolders with a2zPlaces Website Family
2004 September 9th - Developed & Published a2zPlaces.Com and a2zPlaces.Co.UK

2005 September 26th - Started Self Employed Scheme - Government and DHP Southern

2006 March 27th - Completed Self Employed Scheme
- became Self Employed but not trading while Building & Developing a2zPlaces.Com
- Started Claim for Working for Tax Credit instead of Unemployment Benifit
- Started Developing The UK and US Gazetteer Databases

2008 - Developed off line, bulk processing Toolbox Applications

2009 January 31st - Developed and Published a2zPlaces.Mobi

2010 May 8th. - Registered a2zPlaces.Com Limited, Company Number 7243404, but Dormant
2010 February 11th. - Upgraded the WebSite to Microsoft ASP Dot Net, asp.net, Technology

2011 May - Coded back to Microsoft Classic ASP because of appalling web performance

2011 - Developed Listing Builder, Classified Directory Algorithms, Edit and Publishing Applications
- e.g Create Folders, populate with location specifiic database field and ID codes

2012 - Developed database & code for Membership
2012 - Developed and populated Gazetteer Databases - published over 300,000 town websites
2012 - Developed database & code for Customer Relationship Management (CRM) System

2013 - Developed Database, code & algorithms for Content Management System (CMS) System
2013 - Launched Facebook and Twitter Accounts, Developed integratedListing "Share" code

2014 - Developed static html listing and feature file publishing to replace live database calls for speed

  

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Milestones for a2zPlaces Website Development »

a2zPlaces.Com Network Business Plan

Milestone 2 Page

2015 - Developed Website Builder Database, Code & Algorithms for Integrated, bespoke, DIY Websites
2015 - Re-coded TTG.Com to be Mobile, Tablet and Desktop friendly and responsive

2016 - Developed code & algorithms for CMS Classified Listings Directory
2016 - Developed code & algorithms for CMS Classified Listings Search Engine
2016 - Developed code & algorithms in CMS for Feature Listing Adverting
2016 December- Developed Basic Website Templates and color schemes for CMS

2017 June - Developed & Integrated Bootstrap Inspired, Advanced Website Templates
2017 July - Publishing Footer Listing Files for Business Handbook, Sales & Marketing Plan
2017 October - Refined & enhanced the Website & Listing Builder functionality & usability

2018 June - Upgraded & introduced Secure Website Communications - https:// and SSL
2018 March - Upgraded all Websites & Listings into Progressive Website Apps
2018 September - Introduced Integrated Classified Events for all Websites, Listings and Channel Pages
2018 November- Introduced Integrated MySQL Databases across all of a2zPlaces.Com

2019 January - Introduced Bespoke Wordpress Website Design & Hosting
2019 January - Introduced Classified Blogs for all Websites, Listings and Channel Pages
2019 February - Introduced optional Parent & Child Website & Blog Listings

2021 - Developed and added Likes and Reviews
2021 - Developed working Business Plans
2021 – Published Price Lists and Commission Structure
2021 – Added Members Avitar Images to AdSnippits
2021 – Designed Sales Channel Newsletter Pages
2021 – Programmed the Town Guide Top20 Slideshow for Articles and Business Listings
2022 – Re-Designed a majot change to the AdSnippit File Names to make them more user friendly and memorable. For example –
buuk123p1.htm, buuk123p2.htm, buuk123bf.htm, buuk123cf.htm
2022 – Programmed Ajax Code Buttons for the channel page classified directory listings and the SQL Queries for all the database types and countries
2022 – Programmed the ShopLocal Channel Page and designed how the scheme might operate. Created the logos for Members and Retail Members. Added ShopLocal database fields to all the database tables and to the feature AdSnippit Files

  

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Alan McLelland, CEO, Founder, Webmaster & Developer »

a2zPlaces.Com Network Business Plan

CV Summary Page

Alan McLelland, CEO
Founder, Webmaster & Developer


CV Summary

In 1972, I went to study Pure and Applied Physics at Lanchester Polytechnic in Coventry (now Coventry University) where I was introduced to programming mainframe computers and moved on to publishing systems on Apple and Microsoft Platforms

At college, I designed and developed programs by manually punching every individual line of code onto a computer card, feeding all the cards into the computer for overnight batch processing.

I spent a lot of time helping to run the Student Union Record shop, the Union Disco, the Folk Club, playing guitar, singing, writing songs and poetry - Happy Days. I developed two life long passions; Acoustic Guitar Playing, Singing, performing and all things to do with computers.

In 1975, I joined Post Office Telephones (British Telecom) as a Customer Service & Planning Manager in Coventry, and spent 11 years working in the growth period of Directory Enquiries, PBX systems, International Telex and Digital Mainframe Computer systems and Networks.

DATEL was BTs new Digital Network service for Data and Telex, using the analogue phone network and Modems to connect digital computers between offices and across the world.

I started serious programming and database development in London, preparing for BT Privatisation using a DEC mini-mainframe and the new IBM Personal Computers (PCs) for Planning, measuring and calculating BT Billing revenue on a monthly rather than quarterly cycle.

Since 1986, I have been working with the development of Newspaper & Magazine Desktop Publishing, Typesetting, and Design for print. I introduced a big Apple Mac network into The Guardian editorial department and I was working with companies like Lynotype, Monotype and Crossfield on their Lightspeed Pre Press design systems, Canon, Ricoh and Sharp on their copier/fax/scanner colour solutions and Hewlet Packard large format inkjet printers.

Working for The Gresham Press, I was designing and programming SQL databases and websites used for printing Directory style Books like The British Medical Journal, Travel Trade Gazette, National Garden Schemes, various Product Catalogues and other books.

Over the years, I have conducted many client fact finds, designed bespoke solutions, programmed, developed, Installed operating systems and networks, implemented database and web solutions and trained staff to use them.

I am experienced in Data & Telephone systems & network engineering (with BT), spreadsheet, database & website development, Customer Relationship Management systems, Invoicing and Accounts Systems (with SAGE), help desk support, user training and naturally Website development and programming backend Content Management Systems and e-commerce modules.

  

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Alan McLelland, CEO, Founder, Webmaster & Developer »

a2zPlaces.Com Network Business Plan

CV Page 1 Page

CV Page 1

Personally, Alan is a creative and hands on Database Analyst, Programmer & Webmaster and has proactively managed several projects from client concept to deployment. After establishing client needs, he can design and program solutions using either Microsoft SQL or Access databases and ASP webpages, then deploy the applications to the Internet or client Intranet.

Technically, he is very experienced and able to install, configure, debug, test and support most flavours of Microsoft Hardware, Operating Systems, Networks, Peripherals and a wide variety of commercial applications, including Microsoft Office, Visual Studio, SQL Server, Internet Information Server & Dreamweaver. In addition to SQL and MS Access, and skills include hand coding and debugging of HTML, Classic ASP, ASP Dot Net, Vb, Vb Script & Javascript.

In addition to Programming and Technical ability, Alan has developed sound commercial skills while performing various Sales, Support and Training positions within the Graphic Design, Publishing, Advertising, Pre-Press, 4 Colour Printing, Financial Accounting and Telecommunications markets.

June 2003 - Present: Database Analyst, Programmer & Webmaster, Self Employed

- Design, build and develop a2zPlaces.Com - a Microsoft Access & SQL Database Gazetteer to contain a hierarchy for every Region, Area, Town, Business & Residential addresses in The UK and USA.

- Design, build and develop an ASP/VB Script/HTML website front end for the above Gazetteer, with on line membership management, Banner Advertising management and on-line e-commerce purchasing of Directory Listings.

- Built http://www.a2zPlaces.Com Gazetteer and Directory, publishing over 200,000 Town Websites throughout the USA, UK and Europe.

- Designed & developed a Microsoft Explorer style Treeview navigation and management application tool for a MS Access or SQL relational databases hosted on a LAN, Intranet or Internet Website.

2001 to June 2003: Database & Website Analyst Programmer, The Gresham Press, Old Woking, Surrey.

- To liase with clients and Publishers, prepare Database and Website project specifications and lead 4 staff to develop, test and deploy the applications.

- To deliver SQL and Access database applications, often with complex and challenging Schema, Forms and Reports, on to Company networks.

- To use Visual Studio, HTML and VB Script to program webpages and to configure those websites on client SQL Servers and Internet Information Servers.

- Leading a team of 4, I designed & programmed the SQL database & ASP modules for CentreXchange.Com, a subscription website application NewUrbanFutures.Com, LocalPSA.Net, & LondonRenewal.Com.

- I was lead programmer for Buranet.Com in the roll out of their Access database, 4 colour Book and Website for the Office of the Deputy Prime Minister.

- Amongst others, I assisted on Hollis Public Relations (hollis-pr.com), American Community Schools (acs-england.co.uk), and Showcase-Music.com websites.

- I was lead database programmer for The Travel Trade Gazette printed Directory and, using Quark Xpress, I originated the artwork for HPC Gears 4-colour product Catalogue. I also worked on the National Garden Schemes Yellow Book, the British Medical Directory and The Civil Service Yearbook.

  

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Alan McLelland, CEO, Founder, Webmaster & Developer »

a2zPlaces.Com Network Business Plan

CV Page 2 Page

CV Page 2

1999 to 2001: Database & Systems Support Consultant, Sage Software Call Centre, London

- To develop a bespoke Professional Accountants Access Database and ASP intranet website to manage all aspects of the departments Call Logging.

- To provide 2nd line diagnostic support for Sage Accountancy Software to 11 call centre staff and top professional accountants, tax experts and the Inland Revenue.

- To contribute my expertise to the software development and programming department in the testing and debugging of new and improved Sage applications. Achievements:

- Using Access 97/2000, Visual Studio 6 and Active Server Pages (ASP), I developed the Professional Accountants Database and deployed it to the Support Department using Microsoft Internet Information Server (IIS)

- To enable the diagnostic testing of new code, I personally configured and maintained a network of 4 clean PCs with Windows 311, 95, 98, NT and 2000 operating systems and service packs.

Previous Positions:

1998 to 1999: IT Customer Support Manager, Colour Solutions Ltd, West Drayton
1996 to 1998: Product Support Specialist, Image Technologies, Hounslow
1992 to 1996: Contract Database Development and Graphic Design, Walton on Thames
1990 to 1992: Senior Apple Macintosh Sales Executive, Alger, Brownless & Court, London
1988 to 1990: Senior Apple Macintosh Sales Executive, Acelynn PLC, Kent
1986 to 1988: Microsoft Sales Executive, TEL Systems Ltd, Kingston upon Thames
1975 to 1986: Database Analyst & Customer Service Manager, British Telecom PLC, London

Personal Information

- I enjoy Golf, fly-fishing for Trout, performing live acoustic finger style guitar and singing in pubs and clubs.

- In September 1993, I drove a 7-Ton truck to Croatia as part of a humanitarian aid convoy, entering the war zone under UN escort to deliver food and medical supplies to refugee camps.

Studies

- BSc Pure and Applied Physics, Lanchester Polytechnic, Coventry, 1974 ( years 1 & 2 Only )
- 3 A Levels : Mathematics, Physics, Engineering Drawing, Northumberland, 1971
- 7 O Levels, Glasgow, 1968

  

-- End --



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